The PLAY CLAN store is an alternative world, a parallel reality. Leave your earth-world behind and enter the world where you are automatically transformed into a clone. Check out the store with an edgy, kickass, playful, experimental and impulsive attitude.
Find a mix of random and interesting fashion, art and design items created by the clan of clones. These clones - designers, artists, beer drinkers, dreamers, guitarists, writers, animators, dancers, experiment with ideas, and products and let it all loose in the store.
Discover exclusive works that you will find only at Play Clan. Works that define individuality and eccentricity. Painted shoes, sling bags, T shirts attacked by art, whacky journals and diaries, graphic novels, crazy creature lamps, funky cushions, CD cases, chic jewellery, hand-made curios, biker sacks, and original wall art that make a statement. Find innovative ideas transformed into fresh products.
Right now, Play Clan is a small shop in an alley on the first floor at Select Citywalk Mall in New Delhi. The creative clones see it growing into a large community. Be a part of the clan. Contribute an idea or interesting thoughts or artwork and see it in the store. Be a clone.
Download PlayClan Press Kit
Press Kit Contents: Play Clan concept & story
Store Pictures
Press Release
( For Media Use only)
