why play?


“Because playing instantly changes the mundane into the magical & takes us into an alternate universe..”


This alternate universe forms Play Clan, where t-shirts tell a tale, cushions curate a story, a journal takes you on a journey and playfulness finds its way on a plate.


Play Clan’s love for India is fresh, alternate & anti-ordinary. We combine fashion, art and design to create collections in home, apparel, gifts and stationery to pay a tribute to India’s exuberance, vibrant colors and local culture.


Join the clan to wander with us, share our stories, browse our warm & cheery stores for products that carry a playful, individualistic, and humorous attitude, and allow us to add more colours to your Indian adventures!

  • EDIDA - Best New Talent 2009, by Elle Décor
  • Talents in Ambiente Frankfurt
  • Talent from the World at SuperStudio, Zona Tortona Milan
  • TOP 5 creative entrepreneurs 2011 by British Council
  • 10 BRIC brands influencing global trends by
    VIEWPOINT magazine